Keyword Research
Identifying key terms and phrases
Hashtag Optimization
Increasing content visibility
Content Quality
Creating engaging, SEO-friendly content
graph TD
A[Keyword Research and Integration] --> B[Hashtag Optimization]
B --> C[Content Quality Assessment]
C --> D[Content Improvement]
D --> E[Caption and Profile Optimization]
E --> F[Performance Measurement]
F --> A
| Aspect | Description | Importance |
|---|---|---|
| Search Volume | Number of searches | Indicates popularity |
| Keyword Difficulty | Ranking difficulty | Affects visibility |
| Relevance | Match to content | Critical for audience |
| Intent | Purpose of search | Tailors content to needs |
| Long-tail Keywords | Specific phrases | More targeted |
Use AI to generate relevant keywords:
Generate a list of 10 relevant keywords and phrases for [PRODUCT/SERVICE] targeting [TARGET_AUDIENCE] on [PLATFORM]. For each keyword, provide:
1. Estimated search volume (High/Medium/Low)
2. Keyword difficulty (Easy/Moderate/Difficult)
3. User intent (Informational/Navigational/Transactional)
4. Relevance to our product/service (High/Medium/Low)
Additionally, suggest 5 long-tail keywords related to our top 3 keywords.
[PRODUCT/SERVICE] = Organic skincare products
[TARGET_AUDIENCE] = Environmentally conscious millennials
[PLATFORM] = Instagram
Ensure that the keywords are suitable for use in Instagram captions, hashtags, and profile descriptions.This prompt helps generate a comprehensive list of keywords tailored to your specific needs.
Using multiple tools provides a more comprehensive view of your keyword landscape.
Use AI to naturally integrate keywords into your content:
Create 3 Instagram post captions for [PRODUCT/SERVICE] that naturally incorporate the following keywords:
1. [PRIMARY_KEYWORD]
2. [SECONDARY_KEYWORD_1]
3. [SECONDARY_KEYWORD_2]
Each caption should:
- Be no longer than 125 characters
- Include a call-to-action
- Be engaging and aligned with [BRAND_VOICE]
- Leave room for 3-5 relevant hashtags
[PRODUCT/SERVICE] = Organic skincare products
[PRIMARY_KEYWORD] = natural skincare
[SECONDARY_KEYWORD_1] = eco-friendly beauty
[SECONDARY_KEYWORD_2] = cruelty-free cosmetics
[BRAND_VOICE] = Friendly, eco-conscious, and slightly humorous
Also, suggest 5 relevant hashtags for each caption that incorporate these keywords.This prompt helps create engaging captions that naturally incorporate your target keywords.
Hashtags should be used strategically to maximize reach and engagement potential.
Use AI to identify effective hashtags:
Research and suggest 15 hashtags for an Instagram post about [TOPIC] targeting [TARGET_AUDIENCE]. Include:
1. 5 popular hashtags (high usage, >500K posts)
2. 5 niche-specific hashtags (moderate usage, 10K-500K posts)
3. 5 micro-niche hashtags (low usage, <10K posts)
For each hashtag, provide:
- Estimated post count
- Relevance to our topic (High/Medium/Low)
- Potential for engagement (High/Medium/Low)
Also, suggest 2-3 trending hashtags related to our topic that we could potentially use.
[TOPIC] = Sustainable fashion
[TARGET_AUDIENCE] = Environmentally conscious young adults
Ensure all suggested hashtags comply with Instagram's guidelines and best practices.This prompt helps generate a diverse set of hashtags tailored to your content and audience.
The optimal number of hashtags varies by platform. For instance, Instagram allows up to 30 hashtags per post, while Twitter performs best with 1-2 hashtags.
| Platform | Optimal Number | Best Practices |
|---|---|---|
| 5-15 | Mix popular and niche | |
| 1-2 | Short and relevant | |
| 2-3 | Industry-specific | |
| 1-2 | Branded or campaign | |
| TikTok | 3-5 | Trending and niche |
Tailor your hashtag strategy to each platform’s unique characteristics and user behavior.
This process ensures content is optimized for both search engines and user engagement.
Use AI to create draft content:
Generate a social media post for Instagram about the importance of [TOPIC] in [INDUSTRY]. Incorporate the following elements:
1. Primary keyword: [PRIMARY_KEYWORD]
2. Secondary keywords: [SECONDARY_KEYWORD_1], [SECONDARY_KEYWORD_2]
3. Hashtags: [HASHTAG_1], [HASHTAG_2], [HASHTAG_3]
Ensure the content is:
- Informative yet engaging
- Suitable for a professional audience on Instagram
- Limited to 220 characters (not including hashtags)
- Aligned with [BRAND_VOICE]
[TOPIC] = SEO
[INDUSTRY] = Digital marketing
[PRIMARY_KEYWORD] = "SEO strategy"
[SECONDARY_KEYWORD_1] = "content optimization"
[SECONDARY_KEYWORD_2] = "Google rankings"
[HASHTAG_1] = #SEOtips
[HASHTAG_2] = #DigitalMarketing
[HASHTAG_3] = #ContentStrategy
[BRAND_VOICE] = Professional yet approachable, with a focus on practical adviceThis prompt helps generate initial content that incorporates target keywords and hashtags while aligning with brand voice.
Use AI to assess content quality:
Analyze the following social media post for quality and effectiveness:
[PASTE_YOUR_GENERATED_CONTENT_HERE]
Consider these factors:
1. Relevance to the topic of [TOPIC] in [INDUSTRY]
2. Effective use of keywords: [PRIMARY_KEYWORD], [SECONDARY_KEYWORD_1], [SECONDARY_KEYWORD_2]
3. Engagement potential
4. Clarity and conciseness
5. Call-to-action strength
6. Alignment with [BRAND_VOICE]
Provide a brief assessment (2-3 sentences for each factor) and suggest specific improvements for each area.
[TOPIC] = SEO
[INDUSTRY] = Digital marketing
[PRIMARY_KEYWORD] = "SEO strategy"
[SECONDARY_KEYWORD_1] = "content optimization"
[SECONDARY_KEYWORD_2] = "Google rankings"
[BRAND_VOICE] = Professional yet approachable, with a focus on practical adviceThis prompt helps get an objective assessment of content quality and effectiveness, with specific improvement suggestions.
Use AI to refine content based on assessment:
Based on the quality assessment, please improve the social media post. The improved version should:
1. Maintain the core message and keywords
2. Enhance its engagement potential
3. Strengthen the call-to-action
4. Improve clarity and conciseness
5. Better align with [BRAND_VOICE]
6. Still fit within Instagram's character limit (220 characters, not including hashtags)
Original post:
[PASTE_YOUR_ORIGINAL_CONTENT_HERE]
Quality assessment summary:
[PASTE_SUMMARY_OF_QUALITY_ASSESSMENT_HERE]
[BRAND_VOICE] = Professional yet approachable, with a focus on practical adviceThis prompt helps refine content based on the quality assessment, optimizing for engagement and effectiveness.
Key Elements to Optimize: 1. Captions 2. Profile Information (Bio, Username) 3. Alt Text (for Instagram) 4. Hashtag Strategy
Optimizing these elements improves discoverability, enhances user engagement, and maintains brand consistency across social media.
Use AI to generate engaging captions:
Generate 3 engaging captions for an Instagram/TikTok post about [TOPIC] in [INDUSTRY]. Each caption should:
1. Include the primary keyword "[PRIMARY_KEYWORD]" naturally
2. Be no longer than 125 characters (ideal for viewing without expanding on mobile)
3. Be compelling and encourage engagement (likes, comments, shares)
4. Align with [BRAND_VOICE]
5. Include a clear call-to-action
6. Leave room for 3-5 relevant hashtags
Use the hashtags #[HASHTAG_1] and #[HASHTAG_2] for inspiration, but don't include them in the captions.
[TOPIC] = SEO strategies
[INDUSTRY] = Digital marketing
[PRIMARY_KEYWORD] = SEO strategy
[BRAND_VOICE] = Professional yet approachable, with a focus on practical advice
[HASHTAG_1] = SEOtips
[HASHTAG_2] = DigitalMarketingThis prompt helps generate engaging captions optimized for both SEO and user engagement.
Use AI to create an optimized bio:
Create an optimized Instagram/TikTok bio for a [BUSINESS_TYPE] specializing in [SPECIALIZATION]. The bio should:
1. Be no longer than 150 characters
2. Include the keywords "[KEYWORD_1]" and "[KEYWORD_2]"
3. Clearly communicate the brand's unique value proposition
4. Include a call-to-action or direct users to a link
5. Use relevant emojis to enhance readability and appeal (2-3 maximum)
6. Suggest an optimized username that incorporates a key term (if possible)
[BUSINESS_TYPE] = Digital marketing agency
[SPECIALIZATION] = SEO and content strategy
[KEYWORD_1] = SEO strategy
[KEYWORD_2] = digital marketing
Ensure the bio aligns with [BRAND_VOICE].
[BRAND_VOICE] = Professional yet approachable, with a focus on practical adviceThis prompt helps create an optimized bio that effectively communicates your brand’s value proposition while incorporating key SEO elements.
Use AI to generate SEO-friendly and accessible alt text:
Generate alt text for an Instagram image depicting [IMAGE_DESCRIPTION]. The alt text should:
1. Be concise (no more than 100 characters)
2. Include the keyword "[PRIMARY_KEYWORD]" naturally
3. Be descriptive and accessible
4. Align with [BRAND_VOICE]
5. Avoid keyword stuffing
[IMAGE_DESCRIPTION] = A digital marketer working on SEO strategy at a computer
[PRIMARY_KEYWORD] = SEO strategy
[BRAND_VOICE] = Professional yet approachable, with a focus on practical adviceThis prompt helps create alt text that enhances both the SEO value and accessibility of your Instagram images.
Comprehensive Approach
Keyword research, hashtag optimization, content quality, and profile refinement
AI-Powered Strategy
Leveraging AI tools for efficient and effective optimization
Platform-Specific Tactics
Tailored strategies for Instagram and TikTok
Jan Kirenz