Introduction

Welcome to this short introduction to Generative AI.

In this chapter, we’ll explore the fundamental concepts, key technologies, and practical applications of generative AI in the context of digital marketing.

The following video from Google Cloud provides a comprehensive introduction to generative AI, a type of artificial intelligence that generates various forms of content, including text, images, and audio. It lays the foundation for the concepts we’ll explore in depth throughout this chapter.

Key Recommendation

For a comprehensive understanding of the video’s content, I suggest utilizing Google’s NotebookML tool:

1. Access NotebookML

2. Initialize a new Notebook

3. Copy and insert the video URL in the designated YouTube Link area:

   https://youtu.be/cZaNf2rA30k?si=Y-Xmqooga8ekHaY0

4. Leverage the AI-powered features to generate a study guide and additional valuable resources

This approach will help you extract and organize the key information from the video effectively.

After watching the video, continue reading for a detailed examination of generative AI, its applications, and its implications in our field.

By the end of this chapter, you’ll have an intuitive understanding of what generative AI is, how it works, and how it’s transforming the digital landscape.